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Heartsome's Product Strategy
Heartsome's product strategy is founded on our four
cornerstones of efficacy:
First, it is genuine and in total compliance
with the latest versions of open standards, which are
essential to the sustained development of the translation and
localisation industry: XLIFF, XML, Unicode, ISO, TMX, TBX, SRX
and GMX.
Open standards are geared to provide a level playing
field for the software industry, eliminating unfair and
unproductive competition. If all CAT tools are truly and fully
in compliance with industry standards, users of one tool will
not have to worry about whether their data and files are
compatible with those of other CAT tools. CAT users,
work-givers as well as translators will then be free to choose
their own CAT tools on the basis of functionality and
price.
Second, it is fully and completely independent
of operating platforms, inclusive of Windows, Macintosh OS
10.4.x (Universal), Linux, Unix, and
Solaris.
The IT world should not belong to or be dominated by a
singular group of users. It ought truly to be a world where
all operating systems can co-exist harmoniously; where users
need not give up any operating system preference because they
are without the right options. Software developers must be
obligated to cater to the basic needs of all computer users,
regardless of their individual platform preferences. Windows
is popular, Macintosh is a lot of fun. And Linux is ideal for
independent and budget-minded users. Heartsome supports them
all.
Third, Heartsome listens to the users, respond
and innovate to meet their wishes in double quick time.
Heartsome is a company incorporated by translation
practitioners dedicated to developing tools that will
genuinely benefit professional translators. Listening to our
users is a daily routine. Without prompt, sincere and honest
interaction with users and supporters, a product is nothing
more than a common commodity, and it can never be a
personalised tool to anybody.
Four, Heartsome adopts a no frill minimalist
approach towards product embodiment, its design and
packaging.
Unlike many other CAT developers, Heartsome chooses not
to confuse users with elaborate sales-oriented product
packaging without real or useful substance. Every product
feature is designed to serve a purpose.
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